Jasper vs ChatGPT: what is the best content creation tool

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Jasper has been a pioneer of AI-powered content creation tools. Back in January 2021, the company bet on the GPT-3 technology to enable marketers to generate content on demand. 

Now it leads the AI content space with one of the best-selling AI platforms. 

But how does this tool fare to the ChatGPT? Which tool is best to create high-quality content?

I’ve been working with both for some time now, and here I’ll compare their features and value-for-money, and which in my opinion you should choose. 

Comparison of the features of Jasper vs ChatGPT

Let’s start by simply looking at the features that both tools provide.

ChatGPT features

ChatGPT is the chatbot interface of the LLM model GPT-3,5 and GPT-4. It is a multi-usage app that assists you in your every use case. Content creation is especially very effective on ChatGPT if you use the right prompts.  

The features include : 

  • Chat interface: you can ask ChatGPT anything, and it will answer for you. 
  • Web browsing capabilities: you can ask ChatGPT to extract information from a Bing search request. Useful to enrich your content with fresh knowledge. 
  • Data interpreter: you can ask ChatGPT to do calculations, create data visualization graphs, code, or other types of files. 
  • DALL-E: the paid version of ChatGPT comes with DALL-E’s built-in image generation capabilities. You can ask ChatGPT to generate a specific picture, and it will refine your prompts to match your expectations with DALL-E output. Great to illustrate your blog posts with visuals. 
  • Custom GPTs: you can set up and use ChatGPT with custom instructions and knowledge. For example, you can use customs GPTs tailored to your brand voice and knowledge. 

Jasper features

Jasper is a platform powered by several AI models like GPT, Claude, Gemini (it proclaims it is model-agnostic, it fine-tune and does a mix of existing models). It is an easy-to-use interface with everything marketers need for content creation. 

This includes : 

  • Templates: Jasper provides a wide variety of built-in templates that help you customize your content input. Blog posts, social media posts, product descriptions, Jasper supports many content marketing use cases. 
  • Remix: you can convert your content into other formats. For example, turn your blog post material into a LinkedIn post, etc…
  • Brand voice: you can indicate to Jasper the unique writing style you convey in your existing content. You can send it files, extracts, and website links from which it will identify your brand style and tone. From that, it will define the right prompts to copy it. 
  • Knowledge base: same as Brand voice but for your business knowledge. You can ask Jasper to extract knowledge from a document or webpage. This will make sure it talks accurately about your product or market.
  • Picture generation: Jasper enables you to generate AI art with numerous customized templates. You can create stock photography, product close-ups, or storybook illustrations for your content. 
  • Chat: you can also speak with Jasper’s chatbot to directly ask it to write your content. 
  • Rewrite and refine features: you can ask Jasper to improve a given output in the interface or via the Jasper browser extension that you might use on Google Docs for example.

What is the best tool for your use case?

When it comes to creating content, ChatGPT and Jasper can support the same range of use cases.

ChatGPT is great for writing any kind of content provided you have the right prompts: blog posts, social media posts, newsletters, and product descriptions. 

Jasper is also designed to meet every content need but with the additional benefits of built-in templates. Jasper guides you through the process of generating with already prompting structures. You just have to fill out pre-made instruction forms. The hidden prompts don’t provide a perfect result, but they will help you better than zero-shot prompting. 

Where both tools still fall short is in creating long-form content. The length limit makes it impossible to generate longer content other than section-by-sections.

ChatGPT will always limit its output to 600 words.

Jasper also has internal limits, but they are larger than ChatGPT (approximately 2000 words for a blog post even when specifying more words). So it’s more efficient to create blog posts, but less so for white papers and e-books. 

What’s the most productive tool for content generation?

I’ve extensively used both ChatGPT and Jasper in my content creation process. Here’s my first-hand experience and opinion.

ChatGPT has been my go-to tool to assist my content creation in any format. It’s overall extremely modular to achieve any kind of content job. You can experiment on the most powerful LLMs yet (GPT-4) without being limited by internal meta prompts.

That’s how I found a very efficient prompting structure that enables me to get the content input right each time. I have a streamlined prompting process for blog posts, LinkedIn posts, and newsletters. My prompts involve defining a persona for ChatGPT, giving detailed style instructions, and providing well-chosen content samples. And they successfully help me to generate content both at high speed and with the right accuracy in terms of knowledge and tone. 

The first-base paid plan has a request limit of 30 which is currently decreasing, but the team plan has a larger message cap, so large in fact, I still didn’t reach it once. So it’s great to generate a lot of content without the high cost of API calls. 

Jasper has a workflow made to accommodate AI content beginners. The built-in templates make it easy to generate content in various formats. You just have to follow the instructions and complete the prompting forms.

I find the brand voice and knowledge extraction features quite interesting. You just give a link to a page or upload a document, and it is crazy how it will identify the prompts that define your brand tone and your internal knowledge.

But my several attempts have made it clear that it doesn’t make a significant difference in style yet. I also didn’t find the template to lead to compelling and eye-popping content output. Even when I gave extensive details on the instruction forms.

This comes from the way the prompts are structured. It’s still difficult to customize the prompting process, and so you have to rewrite and edit the first output a lot.  

When it comes to the picture creation process, I find ChatGPT and Jasper deliver the same level of quality. 

My takeaway? You might use ChatGPT to deploy an advanced content process. You’ll get more accurate results and be able to customize fully your process, provided you know how to use the right prompts. 

You might use Jasper if you want to get faster results with less prompting mastery. That doesn’t mean you shouldn’t use Jasper if you’re an advanced AI content creator. You can still use Jasper to save time and have a more user-friendly experience. You have just to find a way to make it work for you.

Which has the best value for money between Jasper and ChatGPT? 

Let’s look at the pricing range of both tools. Which tool provides the best value for money for content marketers and creators?


  1. Free Plan: This plan is available at no cost and includes unlimited messages, access to the GPT-3.5 model, and use on web, iOS, and Android platforms. However, it offers limited response times based on bandwidth and availability and doesn’t give you access to the most recent and reliable GPT-4 model.
  1. Plus Plan: Priced at $20 per user per month, this plan offers everything in the Free plan plus access to GPT-4, faster response times, a larger context window, and additional tools like DALL·E, Browsing, and Advanced Data Analysis. But the requests are limited to 30 every 3 hours, so you’ll have to mind your usage if you want to generate content at scale. 
  1. Team Plan: For businesses, the Team plan costs $25 per user per month (billed annually) or $30 per user per month (billed monthly). It includes everything in the Plus plan along with higher message caps, an admin console for workspace management, and data privacy features. Team data is excluded from training by default.
  1. Enterprise Plan: This plan is designed for large companies looking for scalable and secure AI solutions. Pricing is customized, and it offers everything in the Team plan plus unlimited access to GPT-4 and tools, an expanded context window, and enterprise-grade security features.


  1. Creator Plan: This plan costs $39/month when billed annually or $49/month when billed monthly. It is designed for individual users, offering powerful AI features for content creation across various online platforms. It includes unlimited words, making it suitable for creating short content such as headlines, bios, and descriptions.
  1. Pro Plan:  $59/seat/month when billed annually or $69/seat/month when billed monthly. It is ideal for small teams or groups (up to 3 members) looking to produce a wide range of content including stories, long blog posts, and product reviews. This plan offers access to advanced AI features, workflows for creating long-form content, and allows defining multiple brand voices. It also includes unlimited words and additional tools for collaboration and content management.
  1. Business Plan: this plan’s pricing is based on the specific needs of larger teams, departments, and organizations. It provides a scalable and customizable AI platform with unlimited words, custom templates, workflows, brand voices, projects, and dedicated customer support. This plan is tailored for larger teams and agencies requiring extensive content generation capabilities focusing on customization and security.

What’s the best value for money? 

It depends on your usage and goals.

For individual content creators and small teams, Jasper’s Pro Plan offers a good balance between features and cost, especially for those focused on producing high-quality, brand-consistent content across multiple formats. The ability to generate unlimited words and access advanced features makes it appealing for intensive content creation.

For marketers and larger teams, the decision between ChatGPT’s Team/Enterprise plans and Jasper’s Business plan would depend on the specific requirements, such as the need for API access, customization, collaborative features, and the scale of content production. But I’d say Jasper provides features for collaboration and content orchestrations that seem more efficient for enterprise users. 

This is my general comparison of ChatGPT vs Jasper. Make your own choice from there!

Jean-marc is a confirmed AI content process expert. Through his methods, he has improved the quality of its clients' LLM content output.

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