About me

Hi, Jean-marc here!

After studying philosophy, I sought to bring my literary skills to the business world.

Over the years, I have grown a deep expertise in SEO, content strategy, and thought leadership.

As a content marketer, I have specialized in helping companies sell technical or complex products. Yes, what we call Tech 😉

I’ve helped them sell to B2B decision-makers with high-quality content.

Here are some examples:

My Success Stories


Checksub, online subtitling solution

I launched a massive SEO plan. I created over a hundred blog posts, thousands of landing page variations, and optimized the site technically. Result: 80 to 1000 organic users per day in 6 months.

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Man + Machines, industrial robot marketplace

I laid the foundation for a robust SEO strategy. I created high-value articles for the industry, hundreds of strategically positioned product pages, and optimized the technical performance of the site. Result: from 0 to 100 organic users in 6 months.

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Easyence, B2B retail marketing solution

I led a unique and engaging editorial strategy. I created thought-leader articles in collaboration with business experts. I managed the creation and translation of lead-generation-focused white papers.

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Noota, conversation intelligence app

I've defined a new thought leadership angle (collaborative sales management) and put in place relevant pillar content. I've planned and deployed a strategic SEO audit and plan. I've written extensive and expert content about sales coaching.

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What are customers saying about me.

You want to review your content strategy? Let's book a call.