When it comes to LLMs, there are 3 top contenders : ChatGPT, Claude and Gemini.
With various features and price, how do you determine which model best fits your needs?
In this article, I give you my personal comparison and ranking of the three leading language models to help you make an informed decision.
1. Claude 3.5 Sonnet
Since it was released, I’ve been amazed by the writing capabilities of Claude 3.5 Sonnet (even more with the “new” version).
Developed by Anthropic AI, It’s really good at style and consistency writing. It’s definitely the best LLM for creative writing, storytelling and expressing an unique tone out there!
It also leverages an extensive context window to maintain coherence throughout large bodies of text, which is a key feature for writers who need their content to remain consistent. Claude also delivers a structured output, which is crucial for projects requiring a clear flow and easy-to-follow organization, such as detailed reports or multi-section articles.
Samples :
Here are some samples to show you the breadth of Claude writing styles
Pros
- Large Context Window: Claude can manage extensive documents or conversations without losing coherence. This is highly advantageous for writers working on lengthy articles, ebooks, or other projects that need a logical flow from start to finish.
- Refined Writing Style: Claude has one of the most consistent and engaging writing styles among LLMs, making it particularly suitable for branded content or any project where tone matters. You can expect high-quality text that’s polished and consistent throughout.
- Structured Content: Unlike some other LLMs, Claude is adept at generating well-organized content. This feature means less time spent rearranging sections or manually creating a logical flow, especially in longer pieces.
Cons
- No Web Search Capability: Claude doesn’t have real-time web search integration, which can be a drawback for projects that need the most current information. This means you’ll need to provide up-to-date data manually.
- Sensitive Content Limitations: Due to its emphasis on ethical guidelines, Claude may refuse to generate content on certain sensitive or controversial topics, limiting its usability for some projects.
- Technical Output Formats: The model may sometimes output in structured formats like XML, which can be inconvenient if you need a more flexible output for general content writing.
Best Use Case
Claude 3.5 Sonnet is best suited for long-form, storytelling-style content that demands high quality and consistency. This includes in-depth articles, ebooks, narrative-driven pieces, and brand content that requires a specific voice.
Price & Plans
Claude 3.5 is available through Anthropic’s subscription model, which provides different tiers based on usage :
- Claude 3.5 Haiku: Priced at $1 per million input tokens and $5 per million output tokens, this model is designed for tasks requiring speed and cost-efficiency.
- Claude 3.5 Sonnet: Available at $3 per million input tokens and $15 per million output tokens, Claude 3.5 Sonnet balances performance and cost, making it suitable for more complex content generation needs.
- Claude 3.5 Opus: This premium model is priced at $15 per million input tokens and $75 per million output tokens, offering advanced capabilities for intricate tasks.
2. ChatGPT
Even with Claude 3.5 Sonnet, ChatGPT is still my go-to tool for writing.
Why ? Because of its advance research features which is great for SEO blog writing.
Also because of its various capabilities (graph building, personalization, image generation..etc) and ChatGPT Canvas which enables even more productive writing workflows!
For the tone & style, it’s not as good as Claude 3.5 Sonnet (more generic and boring), but you can customize it pretty easily.
Samples :
See how I use ChatGPT for any kind of use cases (with the right prompts) :
Pros
- Wide Accessibility: ChatGPT offers a free version along with an affordable paid plan, making it accessible to a wide range of users, from small content creators to larger teams.
- State-of-the-Art Models: ChatGPT users benefit from the latest advancements in AI, with new model versions frequently made available. This keeps users up to date with the latest technology in content generation.
- Flexible Output: By adjusting the prompts, users have a lot of control over the style, tone, and content. This means you can tailor the content to fit different needs and target audiences, all without significant reworking.
- Versatility: Beyond text, ChatGPT is capable of generating images, graphs, and other interactive content, which makes it a useful tool for creating diverse media types.
Cons
- Lack of Structure for Long-Form Content: ChatGPT sometimes struggles with maintaining a clear structure over long documents. This can require additional time to edit and organize the output, especially for more formal or technical content.
- Repetitive Output: When tasked with producing multiple similar pieces of content, the results can often be repetitive or formulaic. This can lead to output that feels uninspired or too uniform, especially when creativity is a priority.
- Limited Creativity: Although it is versatile, ChatGPT may fall short when it comes to generating innovative or uniquely creative content. Specialized tools may be needed to enhance the quality for more nuanced or imaginative projects.
Best Use Case
ChatGPT is best for content creators who need a flexible and affordable tool for generating a wide variety of content. It is well-suited for SEO blog posts, FAQs, customer engagement, and simple instructional pieces where quick turnaround and adaptability are important.
Price & Plans
OpenAI offers ChatGPT in both a free and a paid version.
- The free version allows users access to basic functionality, while the ChatGPT Plus plan costs $20 per month.
- The Plus plan provides access to GPT-4, which enhances the tool’s capabilities in terms of coherence, output quality, and speed.
3. Google Gemini 1.5
Google Gemini 1.5 can have also a piece of the cake (even though I have a stronger preference for ChatGPT and Claude Sonnet). I sometimes use it to leverage real-time data retrieval. Gemini 1.5 is integrated with Google’s live search engine data, allowing the model to access and incorporate current information directly into the content. This is useful for projects that require the latest news, market trends, or product reviews. Gemini also features a long context window, which helps me manage complex discussions or documents effectively.
In terms of tone, it’s the worst compared to ChatGPT and Claude.
Sample
Pros
- Web Search Integration: One of the standout features of Gemini 1.5 is its ability to pull in live information. This makes it highly valuable for creating content that relies on up-to-date facts and figures, such as news articles or industry analyses.
- Consistency in Long-Form Content: Gemini excels at maintaining coherence across long and complex projects. This feature ensures that your content remains consistent, even when handling detailed or multi-part narratives.
- Multilingual Support: Google Gemini 1.5 supports multiple languages, making it an effective tool for generating content aimed at a diverse, global audience. This is beneficial for content creators looking to localize their output.
Cons
- Flat Tone: Despite its strength in providing accurate information, Gemini’s output can sometimes lack the creative flair needed to make content truly engaging. This may result in content that feels more informative than captivating.
- Not Ideal for Creative Work: Gemini tends to prioritize accuracy and consistency, which can be a limitation for projects that require a more creative or unique writing style. Content that needs a strong voice or storytelling element may require additional refinement.
- Censorship on Sensitive Topics: Like Claude, Gemini also tends to err on the side of caution, avoiding content that involves controversial or sensitive topics. This may limit its usability for more challenging content.
Best Use Case
Google Gemini 1.5 is best suited for content that demands accuracy and up-to-date information, such as research-heavy articles, news content, or product reviews. It is also an excellent choice for multilingual content that needs to reach a broad audience.
Price & Plans
- Google Gemini 1.5 is available through Google’s subscription-based AI services:
- Gemini 1.5 Flash-8B: This model is priced at $0.0375 per million input tokens and $0.15 per million output tokens for prompts under 128,000 tokens. It’s designed for high-volume tasks requiring speed and cost-efficiency.
- Gemini 1.5 Pro: Available at $0.10 per million input tokens and $0.40 per million output tokens for prompts under 128,000 tokens, this model is optimized for complex reasoning tasks and offers a two-million-token context window.
Based on this comparaison, test them out by yourself and make your choice accordingly !
