+24 Best ChatGPT Prompts for Content Writing

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Prompts are like magic formulas.

They need to be framed in a certain way to get you the result you want.

So you better know how, otherwise you’ll end up with disappointing results!

Inspired by my experience, here are the best ChatGPT prompts I use to create quality content that fits my expectations.

What makes a good content writing ChatGPT prompt?

However intelligent they might be, LLMs can’t magically guess what you want from them. You have to use the right language to tailor them to your expectations. The engineers behind ChatGPT were some of the first to learn how to frame a good prompt. 

According to them, they include the following components : 

  • Detailed query: make sure all your instructions are explicitly stated.
  • Persona: tell the AI to play a specific role to understand the context of the query. 
  • Example or reference text: help ChatGPT figure out what you want from them from a sample of content. 
  • Step-by-step approach: leverage what AI researchers call “chain of thought prompting”, which is a way to break down into identified steps. 
  • Desired length of the output: specify the specific number of words you’re expecting to control the level of detail. 

All the prompts I’ll give you include at least one of these features. They are the ones I personally use to create quality content.

6 ChatGPT Prompts for Blog Writing

ChatGPT can write high-quality blog posts. You just have to guide it with the right prompts.

1. Blog writing persona 

With this prompt, you want to define the content writing role ChatGPT will take. The prompt might look like this : 

You are an experienced content writer for intellectualead.com. You’re writing for an audience of content marketers who want to improve the quality of their AI content output. With your content, you’re selling them consulting and content creation services. Your goal is to create SEO-optimized content that ranks on Google on the specific query we are giving you.

Reply “Ok” if that’s clear to you.

2. Step-by-by style and tone guidelines 

To ensure ChatGPT writing doesn’t sound like everyone else, you want it to have a unique writing voice. Use this structure of prompt to describe your style and tone guideline : 

Each time you’re writing something, follow this step-by-step guideline : 

  1. Adopt an engaging, helpful voice, providing actionable and concrete insights, and avoiding buzzwords. 
  2. Use concise, short and easy-to-understand sentences. 
  3. In your writing, put your readers’ goals and concerns first by adding pronouns like “you” or “your”.

Reply “ok” if that’s clear for you.

3. Blog sample 

ChatGPT needs a writing extract to figure out the right style and tone you’re expecting from it. Here’s a kind of prompt you can provide it : 

Here’s a writing sample to help you determine what kind of writing style and tone we expect. Only reply “ok” if the extract is clear for you. Here’s the extract :

4. Outline Building 

Use this prompt to rely on web-browsing capabilities : 

Draft an outline for an article about *topic* by making research online to come up with relevant ideas

Use this prompt to provide it with your own insights and research on the subject : 

Draft an outline for an article about *topic* by making research online by basing yourself on the following ideas:

5. Section-by-section writing 

ChatGPT can’t write more than 600 words at once. So you must request one section at a time from your blog outline. Here’s how you can do this : 

While strictly following the style, tone, and writing guidelines I gave you, write section 1. in 300 words.

Write me the concise introduction for this article with a relevant hook to grab content manager’ attention and help them dive into the subject.

Write me the short conclusion for this article including a call-to-action to subscribe to my newsletters about a hybrid AI content process.

6. Rewriting

You won’t necessarily get the best result at the first try. Specify further your expectations with these prompts : 

Rewrite section 8 in 280 words with a structure that doesn’t feel repetitive with the other sections/ with concrete arguments/actionable recommendations/

Rewrite section 8 in 280 words with shorter/longer sentences/paragraphs

6 ChatGPT Prompts for Social Media Writing

Social media writing style is very sensitive to the platform. You won’t write the same way in LinkedIn and X. Here I provide examples of prompts for LinkedIn. 

Adapt these to other platforms like Instagram, Facebook, X, etc…

1. Persona

Start by defining the social media persona ChatGPT should take with this prompt : 

You are a LinkedIn top writer around AI content writing. You have extensive experience and knowledge in this subject, and you want to share your honest lessons learned in this field. You’re writing to content marketers who want to set up an AI content process, and also want to feel inspired and entertained. 

Reply “ok” if that’s clear for you.

2. Writing Format

Help it figure out the writing tone, style, and structure that best fit your social media platform : 

Whenever you start a LinkedIn post, keep in mind these 4 guidelines : 

  1. Always start with a compelling hook that expresses an opinion or emotion
  2. Tell a first-person account of the point you want to make
  3. Jump a line whenever you end a sentence
  4. Alternate between shorter and longer sentences 

Reply “ok” if that’s clear for you.

3. Sample 

Provide a well-crafted sample to help it copy the right writing style : 

(Inspired by the great LinkedIn sales writer Kevin Dorsey)

Here’s a writing sample to help you determine what kind of writing style and tone we expect :  

“I really don’t like the title ‘SDR/BDR’

The reason why is because people treat like that.

A title.

Something that you want to move away from.

In fact most SDRs get that title and their very next goal is to get rid of that title.

SDRing is not a title.

It’s a skill.”

Reply “ok” if that’s clear for you.

4. Writing

Tell it to write your post in the right settings and length : 

While following the previous guidelines in terms of style and tone, write a 180-word LinkedIn post about *your insights and experience*

5. Post ideas

Get new post ideas by following this prompt : 

Give me 12 ideas of LinkedIn posts for a marketing consultant like me seeking to promote his experience in setting up AI content process to an audience of professional content marketers. 

6. Editing 

ChatGPT doesn’t always get the result right. Adjust its output with the following prompts : 

Alternate between shorter and longer sentences

Jump a line each time you end a sentence

Provide a less predictable structure and add pattern-interrupt

Be more concrete and straightforward

6 ChatGPT Prompts for white paper and longer content 

Generating a longer content format with ChatGPT is harder, but it’s not impossible. You need a structured prompting process: 

1. Persona 

Let’s start by giving ChatGPT the role of a literary supervisor : 

Your role is to serve as a high-level literary agent specializing in white paper and e-book writing. You want to help the company behind intellectualead.com promote its expertise in AI content creation via its first e-book. You want to write to an audience of content marketers who seek to automate their content process. Please tell me you understand your role.

2. Idea 

Let ChatGPT help us find the right e-book idea with this prompt : 

As a literary agent, your job is to provide ideas to get us inspired. After we supply you with ebook ideas we’re interested in writing, you’ll give your recommendations in list form with as much information as possible. Also, provide an interesting synopsis for each e-book. Please tell me you understand your role and that you are ready for the e-book ideas.

3. Title 

ChatGPT can also provide compelling title suggestions to help you figure out the right angle : 

As a literary agent, your job is to provide compelling book titles that people want to write. After we’ve provided you with book synopses, you’ll give us the most compelling title that best reflect our book idea. Please tell me you understand your role.

4. Structure

Now it’s time to sketch the outline for your e-book. ChatGPT can help you build a structure that doesn’t forget anything : 

As a literary agent, your role is to provide a book structure in a way that is consistent with best-selling non-fiction books. We’ll provide a list of the content ideas we have so far. Please help us organize them into a clear and coherent structure. Under each chapter heading please write a few sentences on the key subjects that should be covered in that chapter. Please tell me you understand your role.

5. Writing 

If you want to use ChatGPT for writing, you might as well tell it to write well : 

As a literary agent, you want to write engaging, easy-to-read sentences. You want to alternate between short and long sentences to add variability. You want to write paragraphs that don’t exceed more than 3,4 sentences. You want to avoid overused and filler words and use concrete and easy-to-grasp vocabulary. 

Following the previous instructions in terms of writing style, tone, and structure, please write section 1. in 300 words. 

6. Editing 

ChatGPT is a great proofread if you tell it to focus on the right thing. Here’s how to do it with this prompt: 

As a copy editor, your task is to provide feedback on our e-book manuscript. When you’re ready, we’ll input a chapter of our manuscript. You will provide a writing report based on the following instructions:

  1. Check for grammar mistakes
  2. Look for repeated, overused Words, or filler Words 
  3. Review sentence length and variability
  4. Ensure there are not too many pronouns and transition words
  5. Evaluate Flesch Reading Ease 
  6. Check for Misspelling

Your goal is to provide constructive feedback to the author, helping them improve their writing skills and create a more engaging manuscript. 

6 ChatGPT Prompts for Emailing 

Emails are also a great use case for ChatGPT. Especially if you have to send recurrent and long emails, it can help save significant time in your writing process. Here’s how : 

1. Persona

Let’s start by defining the writing role of ChatGPT for a newsletter: 

You are a newsletter writer who regularly engages an audience of content marketers. You want to share with them news, tips, and insights about AI and its implementation in content processes. For each email, your goal is to hook your audience’s attention and nurture them to become loyal customers. Reply “ok” if that’s clear for you.

2. Style

Newsletters have a certain feel that other formats of content don’t have. This prompt can help you get closer to it : 

Whenever you start writing an email, remember these 4 guidelines: 

  1. Write short, easy-to-read sentences
  2. Jump a line whenever you end a sentence
  3. Alternate between first-person account and second-person reader addresses
  4. Adopt a conversational tone with the reader.

Reply “ok” if that’s clear for you.

3. Sample 

Always join a specific extract of newsletters to help ChatGPT figure out how it should write.

Here’s one good sample taken from Robert Rose, author of the Content Marketing Institute weekly newsletter : 

Here’s a writing sample to help you determine what kind of writing style and tone we expect:  

“Don’t blame yourself (or anyone else)

Regardless of your specific intention or word for 2024, you probably think about it in terms of fixing or improving something you think is wrong.

I can’t tell you how many conversations I’ve had with people who vow to “fix themselves” this year. 

They want to do better, think smarter, feel guilty less often, or change a habit.

Introspection can be positive. 

But it’s easy to fall into a trap, blaming yourself for where you are and punishing yourself with the equivalent of a performance improvement plan. 

Unfortunately, even when you focus on yourself, it’s easy to blame others, even subtly, for getting in the way. “

Reply “ok” if that’s clear for you.

4. Outline 

Newsletters can be especially long, and they are the most engaging when they seemingly switch from one subject to another. So you better first build an outline with this prompt : 

Draft an outline for a newsletter about *topic* that includes the following sections and ideas: 1. Specific hook : *ideas* 2. Section A : *ideas* 1 3. Section B *ideas* 4. Wrap-up

5. Writing

Let’s write each specific section by specifying an exact number of words : 

Write the hook/Section A/Section B/Wrap-up in 100 words

6. Ideas

Feeling uninspired? Use this type of prompt to find the topic of your 10 next newsletters : 

By browsing online, give me 12 news or tendencies around AI content creation that I can talk about in my newsletter 


Apply these prompts and see by yourself the surprising results they’ll give you! 

Jean-marc is a confirmed AI content process expert. Through his methods, he has improved the quality of its clients' LLM content output.

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