The Best AI Writing Tools in 2024 Compared

You’ve heard all the buzz about AI writing tools. 

But how do you choose the right one for your content projects?

Based on my own tests, here are the best AI writing tools compared through their features, strengths, and potential drawbacks

1. ChatGPT, Claude, and Gemini Default Interfaces

ChatGPT, Claude, and Gemini provide the most versatile interface, where you can input complex prompts and generate content instantly from the latest foundational LLM model. There’s usually nothing better in terms of control and personalization. 

Pros

• Wide Accessibility: Both ChatGPT (via OpenAI) and Claude (via Anthropic) offer free versions or low-cost plans, making them affordable and accessible to a wide audience.
• State-of-the-Art: you usually get immediate access to the latest models. 
• Versatility: these interfaces can provide more advanced features like search, graphs, and image generation in ChatGPT.  
• Flexible Output: You can easily adjust the style and tone of the content by modifying your prompt, giving you control over the final output.

Cons

• Lack of Structure for Long-Form Content: While these models perform well for short pieces, they struggle with creating highly structured long-form content, like reports or technical documentation. You may need to spend time manually organizing and editing the output.
• Repetitive Output: Sometimes, the responses can feel formulaic or repetitive, particularly if you’re asking for multiple pieces of similar content. This can lead to bland or uninspired results.
• Limited Creativity: Although these platforms are powerful, they often lack the creativity and innovation that more specialized tools (like Grok 2 or Jasper) can provide. For more nuanced or imaginative content, you might need to enhance their output.

Pricing

• ChatGPT: OpenAI’s ChatGPT offers a free version, while the ChatGPT Plus plan costs $20 per month. This gives you access to GPT-4, which provides more advanced features like faster response times and higher-quality output.
• Claude: Anthropic’s Claude 1.3 also has a free plan and offers more advanced paid options depending on the usage.
• Gemini: Google DeepMind’s Gemini typically integrates with Google’s enterprise services. While there are free access points through Google’s broader AI tools, advanced features and large-scale usage may require customized enterprise pricing.

2. Copy.ai

With a user-friendly chat interface and pre-built workflows, Copy.ai is perfect for writers without extensive prompting or training.

Key Features

• Chat Interface: Copy.ai’s interface is similar to popular AI chatbots like ChatGPT, making it easy to interact with and generate content. You can simply ask the bot to create content for any project, and the tool will follow your instructions. 
• Pre-Built Prompt Library: Copy.ai provides a library of pre-made prompts tailored to various content types. Whether you’re drafting product descriptions or social media ads, the tool offers templates that help you generate content quickly and efficiently.
• Document Upload for Personalization: One standout feature is the ability to upload documents for the AI to reference when creating content. This ensures that your content reflects your specific knowledge and brand tone.
• Brand Voice Customization: Based on a sample of your writing, Copy.ai can adapt its output to mimic your brand’s voice, ensuring that all generated content stays consistent with your style and tone.
• Workflows for Automation: Copy.ai allows you to automate certain workflows, such as repurposing blog content for LinkedIn posts or generating multiple pieces of content from a single input. This feature helps streamline your content strategy, saving you valuable time.

Pros

• Ease of Use: Copy.ai’s chat interface is user-friendly, even for beginners. You don’t need to be a tech expert to generate high-quality content quickly.
• Time-Saving Automation: With workflows that automate repetitive tasks, such as content repurposing, Copy.ai can significantly reduce the time spent on content creation.
• Brand Personalization: The ability to upload documents and mimic your brand’s voice ensures that the content feels personalized and aligned with your business identity. This is especially useful for marketers managing multiple brands or content channels.
• Versatility: Copy.ai can handle various content types, including blog posts, social media updates, emails, and even product descriptions, making it a one-stop solution for many content needs.

Cons

• Basic Customization Limits: While Copy.ai offers pre-built templates and workflows, you may find that it lacks the deep customization options available in more advanced tools like Jasper. If you need specific content formats or more detailed control over output, you may need to make manual adjustments.
• Dependency on Provided Data: The accuracy of Copy.ai’s content can depend heavily on the quality of the document or data you upload. Without precise input, the AI might generate content that needs significant refinement to meet your standards.

Pricing

Copy.ai offers a range of pricing plans, starting with a free version that provides limited access to the platform’s features. For full access, Copy.ai’s Pro Plan starts at $36 per month when billed annually, which includes unlimited credits, access to premium templates, and priority support. 

3. Jasper

Jasper is the leading AI-powered writing tool, widely recognized for its flexibility and versatility. It’s a strong option for users looking to produce polished, high-quality content quickly.

Key Features

• Templates for Various Content Types: Jasper offers a wide range of built-in templates that simplify content creation. Whether you’re writing long-form blog articles, social media posts, or product descriptions, Jasper’s templates provide a starting point that saves you time and ensures consistent quality.
• Brand Voice Customization: You can upload your own content, allowing Jasper to learn your brand’s specific tone and style. This feature ensures that all generated content reflects your brand identity and voice, making it highly customizable for businesses and marketers.
• Knowledge Extraction: Jasper can extract information from documents or webpages you provide, ensuring that the AI-generated content is accurate and aligned with your business knowledge. This is particularly useful for creating product descriptions or technical writing.
• Remix Functionality: Jasper includes a “Remix” feature that allows you to transform existing content into different formats. For example, you can repurpose a blog post into social media content or an email campaign, increasing your content’s reach without creating new material from scratch.

Pros

• Extensive Templates: With Jasper’s wide range of templates, you can quickly generate content for multiple use cases, from SEO-optimized blog posts to short social media captions. This variety saves you time and reduces the need to start from scratch.
• Adaptable Brand Voice: Jasper’s ability to mimic your brand’s unique tone is a huge advantage for businesses looking to maintain a consistent voice across different content channels. By uploading existing content, Jasper can adapt its output to match your style seamlessly.
• Multi-Format Repurposing: The “Remix” feature is perfect for content repurposing, allowing you to generate content in various formats with minimal effort. This is particularly helpful for marketers who need to maintain a consistent message across platforms.

Cons

• Initial Learning Curve: While Jasper offers a robust set of tools, there’s a learning curve when it comes to maximizing its potential. Users may need time to understand how to leverage its templates and customization options fully.
• Quality of First Drafts: Jasper’s initial output can sometimes feel generic, requiring additional editing to make it more engaging or relevant to your audience. This is especially true for creative or nuanced content, where the AI may not always capture the desired tone or depth.
• Higher Price for Advanced Features: While Jasper offers a wealth of features, access to advanced options like content repurposing and in-depth customization comes at a higher price point, which may be prohibitive for smaller businesses or individuals.

Pricing

Jasper offers several pricing plans, starting with a Starter Plan at $49 per month, which includes basic features such as 20,000 words per month and access to the template library. For larger-scale content needs, the Boss Mode Plan starts at $99 per month, offering long-form content capabilities, advanced editing features, and brand voice customization. There are also enterprise solutions for larger businesses with custom pricing available.

4. Writesonic

Writesonic is a versatile AI writing tool designed to help content marketers, business owners, and writers generate a wide range of content :

Key Features

• AI Article Writer: Writesonic’s AI Article Writer allows you to create detailed, high-quality blog posts or articles with just a few inputs. You simply provide a title or a topic, and the tool generates SEO-optimized content by analyzing top-performing articles on the web.
• SEO Optimizer: This feature ensures that the content generated by Writesonic is optimized for search engines, helping you rank higher on Google. The SEO optimizer suggests relevant keywords and adjusts the structure to make the content more search-friendly.
• Pre-built Templates: Writesonic offers a wide variety of templates for different content types, including social media posts, ad copies, product descriptions, and even email campaigns. These templates help streamline content creation for specific use cases.
• Photosonic & Audiosonic: Writesonic integrates tools like Photosonic, which generates AI-created images based on user prompts, and Audiosonic, which allows you to create voiceovers from text. These tools make it easier to develop multimedia content alongside written materials.

Pros

• Ease of Use: Writesonic’s interface is designed to be intuitive and beginner-friendly. You don’t need to be an expert in prompting or AI to generate high-quality content, making it accessible for all levels of users.
• Fast Content Creation: If you’re short on time, Writesonic can quickly generate long-form content with minimal inputs. This is particularly useful for marketers who need to publish articles or social media content on a tight schedule.
• SEO-Friendly Output: The integrated SEO tools ensure that the content is optimized for search engines, helping you drive more organic traffic to your website. This is a key advantage for businesses and marketers focused on improving their search rankings.
• Multimedia Capabilities: With Photosonic and Audiosonic, Writesonic provides more than just text-based content, offering tools to generate images and voiceovers that complement your written material.

Cons

• Limited Creativity: While Writesonic is excellent for generating structured, SEO-friendly content, it can sometimes fall short in terms of creativity. The generated text may feel formulaic, requiring additional editing to make it more engaging or personalized.
• Premium Pricing for GPT-4 Access: Writesonic’s premium version offers access to GPT-4, but you have to pay for it. 
• Template Limitations: While the templates cover a wide range of content, they can sometimes feel limiting if you’re looking for more creative flexibility or nuanced customization in your writing.

Pricing

Writesonic offers a free trial with limited features, making it a great option for users who want to test the tool before committing. The Basic Plan starts at $19 per month and provides access to 60,000 words per month with GPT-3. For users who need access to GPT-4, the Pro Plan starts at $49 per month, offering 100,000 words per month and access to advanced features like SEO optimization and more detailed content outputs.

5. Writer

Writer is an enterprise AI writing platform designed for teams and enterprises that require brand consistency and high-quality, customized content.

Key Features

• Brand Voice Customization: Writer allows you to define and upload your brand guidelines, ensuring all generated content aligns with your company’s tone and style. This feature helps maintain consistency across your marketing and communications, which is especially useful for large teams.
• Style and Grammar Checks: Writer includes built-in grammar and style checkers that go beyond basic proofreading. The AI tailors suggestions to your brand’s tone, so it not only corrects errors but also ensures that the content matches your preferred writing style.
• Content Guardrails: This feature allows you to set specific “guardrails” or guidelines for the AI, ensuring that certain words, phrases, or tones are always used or avoided. This is particularly useful for companies that need to adhere to legal or regulatory standards in their content.
• Collaboration Tools: Writer is designed for team collaboration. Its interface allows multiple users to work on documents in real-time, streamlining the content creation process for marketing and editorial teams.

Pros

• Brand Consistency: Writer excels at ensuring that your content consistently reflects your brand’s voice. This is a significant advantage for businesses that need to produce high volumes of content while maintaining a uniform tone and style.
• Advanced Customization: The ability to upload brand guidelines and create content guardrails makes Writer a standout tool for companies that need precision in their messaging. It provides more control than most general-purpose AI tools.
• Team Collaboration: Writer’s collaboration features are designed to streamline content creation for teams, making it easy for multiple stakeholders to contribute to or review documents without losing track of changes.

Cons

• Less Suitable for Creative Projects: Writer is excellent for maintaining brand consistency and generating structured content, but it may fall short for projects that require high levels of creativity or innovation. The content tends to be more formulaic, focusing on alignment with brand guidelines rather than creative flair.
• Limited to Businesses and Teams: While Writer is ideal for enterprises, its advanced features and pricing might not be a good fit for individual users or small businesses that don’t require extensive brand customization.

Pricing

Writer’s pricing is tailored for businesses, with plans starting at $18 per user per month. For teams that need more advanced features, such as custom integrations and dedicated customer support, Writer offers custom enterprise solutions. 

6. Rytr

With intuitive interface and built-in templates, Rytr is an attractive option for users who want to produce content without a steep learning curve.

Key Features

• Pre-Built Templates: Rytr comes with over 40 pre-made templates that are designed for different types of content. These templates cover everything from blog ideas and product descriptions to social media posts and email newsletters, enabling you to start creating content without needing advanced prompting skills.
• Multiple Tones and Languages: Rytr supports more than 30 languages and offers over 20 different tones, allowing you to customize the voice and style of your content. This makes it especially useful for global marketers or businesses targeting multilingual audiences.
• Plagiarism Checker: Rytr includes an integrated plagiarism detection tool, ensuring that the content you create is original and free from duplication. This feature is especially important for SEO-focused marketers who need unique content to rank well on search engines.
• Fast Content Generation: With Rytr, you can quickly generate a draft for your content needs in minutes. The AI engine speeds up the content creation process, reducing the amount of manual writing required.
• Custom Use Cases: You can create your own use cases by customizing Rytr’s existing templates, making it more adaptable to specific writing needs.

Pros

• Affordable Pricing: Rytr is one of the most cost-effective AI writing tools available, offering a free plan and reasonably priced paid options, making it accessible to small businesses and individual content creators.
• Ease of Use: With its simple interface and pre-built templates, Rytr is user-friendly and doesn’t require extensive knowledge of AI or prompting, making it a good fit for beginners.
• Fast and Efficient: The ability to generate content quickly is one of Rytr’s strongest points. Whether you need a blog post or a social media update, Rytr delivers drafts in just a few minutes.
• Multilingual Support: Rytr’s ability to generate content in more than 30 languages makes it a valuable tool for marketers working with global audiences.

Cons

• Limited Customization: While Rytr’s templates are convenient, they can feel restrictive if you need highly customized or creative content. The tool excels at producing standard formats but may require manual editing to add a personal or unique touch.
• Basic AI Output: The content generated by Rytr can sometimes feel generic, especially for complex topics or creative projects. You may need to spend extra time refining the drafts to better match your brand voice or message.
• Word Count Limitations: Even on paid plans, Rytr has word count limitations that could be restrictive for users who need to generate large volumes of content regularly.

Pricing

Rytr offers a Free Plan, which includes 10,000 characters per month, making it a great option for those who want to test the tool before committing. For users who need more, the Saver Plan costs $9 per month, offering 100,000 characters, and the Unlimited Plan is priced at $29 per month for unlimited characters. These affordable plans make Rytr an attractive option for small businesses and content creators on a budget.

7. Anyword

Anyword is an AI-powered writing tool designed primarily for marketers and advertisers who want to optimize their copy for specific audiences. 

Key Features

• Performance Prediction: One of Anyword’s standout features is its ability to score your content based on its predicted performance, such as click-through rates or conversions. This feature allows you to optimize your copy before it goes live, giving you insights into how well your message will resonate with your target audience.
• Targeted Messaging: Anyword helps you create tailored content based on different audience segments, adjusting tone, style, and message according to factors such as age, gender, or preferences. 
• Templates for Various Use Cases: Anyword offers pre-built templates for different marketing content types, such as Facebook ads, Google ads, landing pages, and emails. This makes it easier to create optimized copy for specific platforms without starting from scratch.
• A/B Testing Automation: Anyword can automatically generate different versions of your content for A/B testing. This helps you quickly identify which message performs better with your audience, saving you time and resources.

Pros

• Predictive Performance Insights: Anyword’s performance scoring helps you make data-driven decisions. You no longer have to rely on guesswork; the AI predicts how well your copy will perform based on past data, allowing you to create more effective campaigns.
• Targeted Content Creation: The ability to tailor content to different audience segments ensures that your messaging is always relevant, helping you increase engagement and conversions. This is particularly valuable for paid ads and landing pages.
• Ease of Use: With its intuitive interface and templates, Anyword makes it easy for even non-technical users to create and optimize marketing content quickly. You can generate high-quality copy without needing advanced knowledge of AI or machine learning.

Cons

• Limited Creativity: While Anyword excels in generating optimized and targeted content, it tends to be less creative than other AI writing tools. If you need highly original or imaginative copy, you might need to edit the generated text or use another tool.
• Primarily for Marketing: Anyword’s focus on marketing content may limit its usefulness for other writing needs, such as blog posts or long-form articles. If your goal is to generate general content, other tools may offer more flexibility.

Pricing

Anyword offers a Starter Plan at $29 per month, which includes basic features such as performance scores and content generation for up to 30,000 words. The Business Plan starts at $99 per month and offers more advanced features like audience targeting and unlimited word generation. For larger teams or enterprises, custom pricing is available.

What are the Best AI Models for Writing?

Foundational LLM models are the ones powering AI writing tools. What if you want to leverage directly from their default interface?

Here are the AI models that generate the best style, consistence, and prose :  

1. Claude Sonnet 3.5

Claude Sonnet 3.5 is known for producing some of the most engaging and well-structured prose among AI models.

Pros

• Engaging Writing: The output is more natural and less robotic compared to many other models, making it perfect for creative projects.
• Good at Mimicking Style: Whether you need a friendly tone for a blog post or a formal one for a business report, Claude Sonnet can adapt well.
• Consistency in Reasoning: It can produce well-reasoned and logically structured text over long pieces of writing, reducing the need for heavy editing.

Cons

• XML Writing Format: One of the major drawbacks of Claude Sonnet 3.5 is its limited output formats. It often generates content in XML format, which can complicate the process of extracting usable content.
• No Web Search: Unlike some other models, it does not have real-time web search capabilities. This limits its ability to pull in the latest data or fact-check information during content generation.
• Easily Censored: The model tends to be heavily censored when it comes to generating content that involves sensitive topics. This can limit its versatility, particularly for businesses that need more nuanced or critical discussions in their content.

Pricing

Claude Sonnet 3.5 is available primarily through Anthropic’s custom API, with prices starting at around $0.02 per thousand tokens.It’s also available from Claude Chat interface starting at 20$ month. 

2. GPT-4

GPT-4 is widely recognized as one of the most powerful language models available today. Developed by OpenAI, it’s designed to handle a wide range of tasks, from casual conversation to detailed content creation.

Pros

• Easy-to-Read Content: You’ll find GPT-4 excels at creating content that’s not only informative but also accessible to a wide audience. Its friendly tone makes it a great option for customer-facing content.
• Adaptability: Whether you need a formal tone for business writing or a casual style for blogs, GPT-4 can adapt to your needs, which saves you time on editing.
• Web Search Integration: When paired with tools that allow real-time search, GPT-4 can pull in the latest information, making it more reliable for up-to-date content.
• Structured Format: If you need clear, concise, and well-organized content, GPT-4 performs well at delivering coherent output across various content types.

Cons

• Repetitive Outputs: If you’re working on long-form content, GPT-4 may sometimes fall into repetitive patterns, which can make the text feel monotonous.
• Bland Tone in Longer Texts: While it produces helpful content, GPT-4 can sometimes generate bland, unengaging text, especially in long-form articles. This means you might need to refine the tone to make it more compelling.

Pricing

GPT-4 is available through OpenAI’s API, with pricing based on usage. Rates typically start at $0.03 per 1,000 tokens for basic tasks, making it affordable for most content creation needs. You can also access GPT-4 through platforms like ChatGPT Plus, which costs $20 per month, giving you access to its advanced features and faster response times.

3. Llama 3.1 700B

Llama 3.1 700B, developed by Meta, is a powerful open-source language model that focuses on performance and flexibility. Unlike proprietary models like GPT-4 or Claude, Llama 3.1 can be run locally without needing to rely on cloud-based solutions..

Pros

• Customizable and Private: Since it’s open-source, Llama 3.1 offers a level of customization that proprietary models don’t. You can fine-tune it to suit your specific needs, and since you can run it locally, you retain complete control over your data, ensuring privacy and security.
• Good Consistency: You won’t need to worry about the model losing track of the narrative or logic in long-form writing. It maintains a consistent reasoning flow, which reduces the need for post-editing.
• Better Style than GPT-4: When it comes to writing style, many users find that Llama 3.1 produces more polished and natural-sounding text compared to GPT-4, especially in longer pieces.

Cons

• No Writing Format Options: Unlike other models that can output in various formats (like XML, Markdown, etc.), Llama 3.1 lacks formatting options. This could slow you down if your content requires specific structure or formatting.
• No Web Search: Llama 3.1 doesn’t include real-time web search functionality, limiting its ability to pull in up-to-date information or fact-check live data. If your content needs to be updated regularly, you might need to supplement it with another tool that has web search capabilities.

Pricing

Because Llama 3.1 is open-source, the model itself is free to use, making it an extremely cost-effective solution. However, the costs associated with running it locally, such as hardware and server maintenance, can add up depending on the scale of your operations. 

4. Gemini 1.5 Pro

Gemini 1.5 Pro is a powerful AI model developed by Google DeepMind that focuses on delivering highly structured and well-organized content. With its long context window and web search integration, it’s designed to help users generate content that is accurate and up-to-date. 

Pros

• Long Context Handling: If you’re working on a complex document that requires attention to detail across multiple sections, Gemini 1.5 Pro’s long context window ensures that your content remains consistent and logically connected, reducing the need for significant post-editing.
• Structured Output: You’ll find Gemini 1.5 Pro particularly helpful if your content needs to follow a specific format. Whether you’re writing technical documentation or generating business reports, this model keeps your content structured and easy to read.
• Web Search: With web search integration, you won’t have to worry about outdated information. Gemini 1.5 Pro can access real-time data, making it a strong choice for content that requires current information.

Cons

• Boring Tone: While the model is effective at delivering accurate and structured content, its tone can be somewhat bland. If you’re aiming for engaging or creative copy, you may need to spend extra time refining the output to add personality.
• Not the Smartest: Despite its strengths in structured output and web search, Gemini 1.5 Pro is not as advanced in handling complex reasoning tasks. If your content involves deep analysis or sophisticated problem-solving, other models may perform better.
• Censorship: Gemini 1.5 Pro can be somewhat conservative in its content generation. If your content touches on sensitive or controversial topics, it may limit the scope of what you can write.

Pricing

Gemini 1.5 Pro is available through Google’s enterprise-level services, making it more accessible to larger businesses or content teams with specific needs. Pricing details are typically customized based on usage and scale, so it’s necessary to consult Google directly for a quote. It’s worth noting that this model, given its advanced features, is likely to be more expensive than models like GPT-4 or Llama 3.1.

5. Grok 2

Grok 2, developed by Anthropic, is a newer AI model designed for users who want a more creative and uncensored approach to content generation. 

Pros

• Creative and Unconventional: If you need AI-generated content that breaks away from typical, predictable structures, Grok 2 is your go-to model. It excels at producing unique and creative writing, which can add a fresh perspective to your content.
• Less Restriction, More Freedom: Grok 2 operates with fewer restrictions than models like GPT-4, enabling you to explore sensitive or controversial topics that other models may censor. This is especially useful if your content needs to push boundaries.
• Strong for Brainstorming: Grok 2 is great for generating ideas. Its ability to handle open-ended prompts means it can offer a wide range of suggestions for creative projects or content campaigns.

Cons

• Lacks Structure: While Grok 2 is fantastic for creativity, it’s not as strong when it comes to structured or formal content. If you need organized reports or technical writing, this model may not provide the level of detail or formatting required.
• Not Ideal for Factual Content: Unlike models with web search or real-time data integration, Grok 2 isn’t designed for fact-based writing. If your content requires up-to-date or highly accurate information, this model will likely fall short.
• Tone Control: Grok 2’s uncensored nature means that its tone can be inconsistent or even controversial, so you may need to edit the output to ensure it aligns with your brand’s voice.

Pricing

Grok 2 is available through X’s premium plan, and pricing starts at 10 dollars per month. 

With this information in hand, test and choose the AI writing tool that fits your requirements !