With AI, you finally have access to a personal editor for your craft.
ChatGPT – and a other AI rewriters – can help you rewrite imperfect reformulations in seconds.
Here’s how to prompt them to get the get result that you need.
Can ChatGPT effectively rewrite text?
Will ChatGPT really improve the copy I already have?” The short answer is: yes, but with condition. It’s not a magic switch you press and instantly have perfect copy.
What ChatGPT does well
- Preserves meaning while changing phrasing: You can paste in an existing paragraph and ask ChatGPT to “rewrite it in a more conversational tone” or “make this more concise but keep the meaning”. That typically works. For example, one guide explains that you can simply ask “Reword/Rephrase <insert text>” to get a usable rewrite.
- Adjusts tone or target audience: You can ask the model to rewrite for a different audience (say, from a technical audience to a general one), or to shift from formal to more casual. That flexibility is quite useful for repurposing content.
- Speed and multiple versions: If you’re under time pressure, ChatGPT can produce alternate versions of the same text in seconds—giving you choices. Tools and articles show you how to ask for multiple variations to pick the best tone, length or style.
Where ChatGPT can fail :
- Losing your brand voice and nuance: While it can shift tone, ChatGPT doesn’t inherently know your specific voice, your brand’s quirks, or the deep context behind your content strategy. Without editing, the output may feel “generic AI”.
- Over-rewriting or creating awkward phrasing: Because it tries to follow the prompt and rewrite extensively, there’s a risk of introducing redundancy, odd sentence structures, or phrasing that feels artificial.
- Ensuring originality and avoiding duplication: Just rewriting doesn’t automatically guarantee fresh, unique phrasing. Especially if the original text is widely shared or indexed, superficial changes may still trigger duplication issues.
- Accuracy, facts and SEO alignment: When rewriting, the model may inadvertently change subtle meaning or drop important details. For SEO, you still must check that the key terms, search intent alignment, and factual accuracy remain intact.
Best Prompts to Rewrite Text
In this section, I’ll walk you through my seven strong prompts you can drop into ChatGPT immediately.
Prompt Type 1: Enhancement
You sometimes also want the output to be clearer and straigh to the point.
Template:
Please rewrite the following text to make it clearer and more engaging.
– Remove redundant phrases.
– Strengthen the transitions between sentences.
– Maintain the original meaning.
Text:
“{paste your original text here}”
Prompt Type 2: Tone Adjustment
You have text that’s correct in meaning, but the tone doesn’t match your brand or audience (too formal, too casual, too technical ? Make the text fit the channel.
Template:
Please rewrite the following text so that the tone is [insert tone: e.g., “friendly and conversational”, “professional but approachable”, “technical yet clear for non-experts”].
Text:
“{paste your original text here}”Prompt Type 3: Audience Re-orientation
Adjust the vocabulary, context, examples, and tone to suit the new audience.
Template:
Take the following text and rewrite it so it speaks to [insert audience: e.g., “small-business owners with limited tech knowledge”, “mid-level marketing managers”, “young startup founders”].
Keep the same core message.
Text:
“{paste your original text here}” Prompt Type 4: Length & Conciseness Control
When your original text is too long, too wordy, remove the fluff with this prompt.
Template:
Rewrite the following text to be no more than [insert word-count or percentage: e.g., “120 words”, “50 % shorter”], while preserving the meaning.
Text:
“{paste your original text here}”
Prompt Type 5: SEO/Keyword-Focused Rewrite
Copy/paste this prompt if you want to improve keyword placement, aligns with search intent, and meets SEO guidelines.
Template:
Rewrite the following text so that it naturally includes the keyword “[insert keyword]” (and any variations: [insert variations]) while maintaining readability and meaning.
Text:
“{paste your original text here}”
Prompt Type 6: Style Matching / Voice Matching
You want the rewrite to match a consistent brand style ? Use this prompt.
Template:
Here is a sample of our brand voice: “{insert 1-2 sentences of past text}”.
Now rewrite the following text so it matches that voice (tone, phrasing, vocabulary) and keeps the same meaning.
Text:
“{paste your original text here}”The Best AI Rewriter Tools
Some purpose-built rewriting platforms offer extras (bulk processing, workflow automation, brand voice control).
Anyword
What it is:
Anyword is primarily a marketing-copy focused AI writing platform designed to help marketers create on-brand, conversion-oriented copy across channels. It’s less about simple paraphrasing and more about generating and rewriting copy that aligns with performance data.
Rewriting / related features:
- Supports brand voice alignment: you can train or define your brand voice so that rewriting or generation respects it.
- Predictive performance scoring: for each variation generated or rewritten, you can see a score that indicates how well it might perform with your target audience.
- Multi-channel templates: social posts, ads, emails, blog posts. You can rewrite existing copy and adapt it to different formats.
- Real-time analytics and optimization (in higher tiers) allowing you to feed in past campaign data and let the tool tailor rewrites based on what worked before.
Pricing (approximate):
- Free trial or limited free plan available.
- Starter/Basic: from around US$29-39/month (varies by billing) for solo freelancers.
- Data-Driven: around US$79-99/month when billed annually for marketing teams with more features.
- Business/Enterprise: custom pricing for large teams, multi-users, custom models.
Wordtune
What it is:
Wordtune is an AI-powered rewriting and paraphrasing assistant aimed at improving clarity, tone, and fluency in writing. It works well for rewriting sections of existing text, adjusting tone, and polishing drafts.
Rewriting / related features:
- Paraphrase/rewrite mode: you paste text and ask it to rephrase.
- Tone adjustment: switch between formal/casual, shorten/expand, change voice.
- Built-in summarization and suggestions: helpful when you’re repurposing longer content.
- Grammar and clarity enhancements: while focusing on rewriting, it also catches grammar/spelling errors.
Pricing (approximate):
- Free tier: limited daily usage (e.g., up to 10 rewrites/day) in the free plan.
- Advanced tier: from about US$4.89/month (billed annually) for more rewrites & features.
- Unlimited or premium tier: from about US$6.99/month (billed annually) or higher, giving unlimited rewrites, summarizations, etc.
Verdict for you:
If you have blog posts, existing articles, or internal documentation you want to rewrite into a different tone, or you want to adjust content for different audiences, Wordtune is very practical and cost-effective. It won’t offer marketing performance scoring like Anyword, but it gives you strong rewriting capabilities.
Grammarly
What it is:
Grammarly is widely known as a grammar and spelling checker, but its higher tiers include rewriting and full-sentence rewrite features. It’s more about improvement and clarity than conversion-optimized marketing copy.
Rewriting / related features:
- Full-sentence rewrites: you can ask it to rewrite a sentence or paragraph for clarity, conciseness or tone.
- Tone detection and adjustment: help ensure your writing matches the intended audience/voice.
- AI prompt generation: in Pro plan, you get access to generative features (2,000 AI prompts/month).
- Paragraph rewriter tool: free online tool for rephrasing paragraphs quickly.
Pricing (approximate):
- Free plan: $0/month. Basic grammar/spell check, tone suggestions, 100 AI prompts/month.
- Pro plan: around US$12/month (when billed annually), or ~$30/month billed monthly.
- Business/Enterprise: Starts at about US$15/user/month (annual billing) with team style guides, analytics, unlimited prompts in enterprise.
Undetectable AI
What it is:
Undetectable AI is a tool focused on rewriting AI-generated text so it appears more human-written and can pass AI-detector checks. For content marketers concerned about how AI-generated or AI-rewritten text might be perceived (by readers or search engines), it offers a unique angle.
Rewriting / related features:
- AI “humanizer” mode: takes AI-generated content and rewrites it to reduce detectability and improve natural tone.
- AI detector: checks your content against multiple detectors (e.g., GPTZero, Turnitin) to estimate how likely the text is flagged.
- SEO preservation: claims to maintain meaning and SEO value while making text more human-like.
Pricing (approximate):
- Free trial / free detector available: you can check text for AI detection without cost.
- Monthly plan: about US$19/month for 20,000 words/month.
- Yearly plan: about US$5/month (billed annually) for 10,000 words/month (limited time).
