Is your thought leadership convincing enough?
Check it out with our free thought leadership content checklist
8 criteria to measure the quality of your thought leadership
71% of decision-makers say the thought leadership content they consume falls short in quality (Brightail Thought Leadership report).
So what can you do?
I’ve spent 4 years of my life finding the 8 criteria that define authoritative and compelling content.
With this content checklist, you’ll be able to objectively assess your thought leadership piece and compare it to the best materials out there.
Review each of the 8 criteria to find out how your content scores, and what you can do to improve it.
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